The Creative Brief:

In this video you will find two things:

1. Reasons why writing creative briefs is important to your identity.
2. How to write a successful creative brief.

[youtube id="q89N5aGYrU8" width="550" height="300" align="center"]

Here is the .pdf template you can follow as well as an example brief I did for SmartBrandIdentity.com:

creativebrieftemplate